2010 Publication Schedule
Issues in BOLDFACE include special sections and offer bonus circulation.
JANUARY
Issue 1 | January 6 (closing January 4)
Issue 2 | January 13 (closing January 11)
Issue 3 | January 20 (closing January 15*)
Issue 4 | January 27 (closing January 25)
FEBRUARY
Issue 5 | February 3 (closing February 1)
Issue 6 | February 10 (closing February 8)
Issue 7 | February 17 (closing February 12*)
Issue 8 | February 24 (closing February 22)
MARCH
Issue 9 | March 3 (closing March 1)
Issue 10 | March 10 (closing March 8)
Issue 11 | March 17 (closing March 15)
Issue 12 | March 24 (closing March 22)
Issue 13 | March 31 (closing March 29)
APRIL
Issue 14 | April 7 (closing April 5)
Issue 15 | April 14 (closing April 12)
Issue 16 | April 21 (closing April 19)
Issue 17 | April 28 (closing April 26)
MAY
Issue 18 | May 5 (closing May 3)
Issue 19 | May 12 (closing May 10)
Issue 20 | May 19 (closing May 17)
Issue 21 | May 26 (closing May 24)
JUNE
Issue 22 | June 2 (closing May 28*)
Issue 23 | June 9 (closing June 7)
Issue 24 | June 16 (closing June 14)
Issue 25 | June 23 (closing June 21)
Issue 26 | June 30 (closing June 28)
JULY
Issue 27 | July 7 (closing July 5)
Issue 28 | July 14 (closing July 12)
Issue 29 | July 21 (closing July 19)
Issue 30 | July 28 (closing July 26)
AUGUST
Issue 31 | August 4 (closing August 2)
Issue 32 | August 11 (closing August 9)
Issue 33 | August 18 (closing August 16)
Issue 34 | August 25 (closing August 23)
SEPTEMBER
Issue 35 | September 1 (closing August 30)
Issue 36 | September 8 (closing September 3*)
Issue 37 | September 15 (closing September 13)
Issue 38 | September 22 (closing September 20)
Issue 39 | September 29 (closing September 27)
OCTOBER
Issue 40 | October 6 (closing October 4)
Issue 41 | October 13 (closing October 8*)
Issue 42 | October 20 (closing October 18)
Issue 43 | October 27 (closing October 25)
NOVEMBER
Issue 44 | November 3 (closing November 1)
Issue 45 | November 10 (closing November 8)
Issue 46 | November 17 (closing November 15)
Issue 47 | November 24 (closing November 22)
DECEMBER
Issue 48 | December 1 (closing November 29)
Issue 49 | December 8 (closing December 6)
Issue 50 | December 15 (closing December 13)
No papers Dec. 22, 2010 or Dec. 29, 2010
Next issue is January 12, 2011.
*Early closing date due to national holiday.
Special Issues
Chili Bowl Issue • January 13 • #2
The Chili Bowl Midget Nationals has been dubbed the Super Bowl of midget-car racing, and you can be part of the action with our Chili Bowl special preview issue. Thousands of copies of this issue will be distributed among participants and hardcore race fans.
Daytona 500 Issue • February 10 • #6
The Daytona 500, NASCAR’s most prestigious race, is previewed. NSSN provides market distribution in and around Daytona Int’l Speedway, and in hundreds of surrounding hotels during race week. Daytona area short tracks are also targeted, offering advertisers widespread exposure to thousands of fans and racers.
Race Track and Series Guide • April 28 • #17
Do not miss this issue. We have lots of requests for this one. NSSN readers, on average, attend 13 racing events a year! To help with their travel, this issue offers tracks and series the chance to post ’10 schedules and promote their facilities. The pull-out Guide includes state-by-state track listings and a roster of sanctioning bodies.
Memorial Day Weekend Issue • May 26 • #21
NSSN’s largest issue of the year is filled with interesting features, columns, charts and photos of the “Greatest Spectacle in Racing” — the Indy 500. Also distributed at NASCAR’s Coca-Cola 600 (held in Concord, NC), this issue offers NSSN’s largest market coverage of the year. In addition, NSSN is available at hundreds of Memorial Day weekend short-track events across the U.S.
Brickyard 400 Issue • July 21 • #29
NASCAR’s annual Indy visit garners lots of attention. Since 1994 Sprint Cup pilots have visited the famed Indianapolis Motor Speedway, and NSSN will provide up-to-date data on the Brickyard 400. This is one of the most popular issues of the year, with tens of thousands of copies available to sponsors, participants and fans in Indianapolis.
Knoxville Nationals Issue • August 11 • #32
This year will be the 50th anniversary of the Knoxville Nationals, the biggest sprint-car race of the year. This issue focuses on the history of the prestigious event and is available to fans, car builders and manufacturers during the four richest days in dirt-track racing.
NHRA U.S. Nationals Issue • September 1 • #35
More than 1,200 drag-racers attend this prestigious drag-racing event, NHRA’s U.S. Nationals, and virtually all receive a copy of NSSN. Focusing on personalities, equipment and the latest news, this issue is a “straightliners” dream. Distributed Labor Day weekend, it is widely sought out at tracks nationally.
Car Builder’s Guide • November 3 • #44
Coinciding with the annual rebuild and/or sale of equipment by teams and drivers, the Car Builder’s Guide is a must-buy. It’s a marketplace of performance parts, accessories and services. This issue presents what’s new, what’s coming and what’s legal. Industry participants among NSSN’s readership pay close attention to this issue.
Holiday Shopper’s Guide • November 17 • #46
NSSN offers gift ideas for fans, racers, their families and followers in the Holiday Shopper’s Guide. This issue provides advertisers the ideal opportunity to showcase items to new and existing customers, dealers and fans. Racing books, posters, apparel, DVDs and gadgets are just a few of the items included.
PRI Trade Show Guide • December 8 • #49
NSSN visits the largest motorsports trade show of the year, held in Orlando, Fla. It’s a show few motorsports insiders miss and NSSN makes sure to saturate the market, targeting show exhibitors and attendees. If you want your company noticed, this is the issue that will make that happen. Special insert pricing available.
2010 Review • December 15 • #50
All the news from 2009 is reviewed in this year-end keepsake issue. This collector’s issue consists of season results, statistics galore, top quotes and news stories of the year, colorful photos, and holiday greetings from drivers, fans and racing personnel. This issue is the most requested, and referred to, issue we publish!